Pavan Iyengar

Pavanaram Iyengar - Professional CV

TECHNICAL & DOMAIN SKILLS

No Code Tools & Automation
Design & Business Documentation
Digital Marketing
CX Strategy & Copywriting
Social Media Strategies
Gen AI Tools & Prompting
Budget Planning & Execution
Marcomm & Content Strategy
CRM & Loyalty Management
MR & Competition Analysis
GTM Planning & Execution

Industries Worked

Advertising Apparel Technology Retail FMCG Consumer Durables Finance Real Estate Hospitality Healthcare Ecommerce

Few Brands Worked With

HUL - Annapurna HUL - Captain Cook Hutch Titan Allen Solly Levis Jockey Wipro iFlex Central Brand Factory Soktas Giza House BigBasket Brigade Mercure Novotel Zuari Cements

Languages

English Tamil Kannada Konkani Marathi Hindi

Certifications

CXL - Conversion Rate Optimisation – Mini Degree

Generative Ai for Management Consultants

European Institute of Leadership and Management

Certificate in 'Digital Transformation': Credential ID 1436-168-728-3916

Certificate in 'Innovation Management': Credential ID 1436-168-726-3980

Certificate in 'Innovation Strategy and Leadership': Credential ID 1436-168-732-8957

Certificate in 'Innovation and Marketing': Credential ID 1436-168-732-7797

Personal Details

DOB: 14 March 1978

Nationality: Indian

Professional Summary

Tech-savvy marketing leader with 20+ years driving brand strategy, marketing communication, and digital transformation. Proven expertise in scaling startups, crafting narratives, and delivering cross-industry impact.

Work Experience

DeftPage Consulting

2022–Present

Independent Strategy Consultant

Advised 3+ early-stage startups (EdTech, Info-media, SaaS) on GTM, communication, and content strategy, leading to 25–40% growth in user acquisition within 6 months.
Designed and executed CMO-as-a-service service frameworks that reduced client marketing costs by up to 30% while accelerating campaign turnaround times by 40%.

WriteIntent Consulting LLP

2019–2022

Co-Founder & Managing Partner

Scaled consultancy from 0 to 7+ SaaS/Tech clients globally, delivering 200+ high-performing content assets.
Achieved 20–30% uplift in client website conversions through CRO-led content strategies.
Advised SaaS firms on product feature enhancements, influencing 3 successful product pivots that improved customer retention by 15%+.

Freeflow Creative Services Pvt Ltd.

2017–2019

Senior Director - Client Services

Managed communication budgets across ATL, BTL for Brigade Group, driving 38% YoY growth in residential project sales inquiries.
Led a cross-functional team of 10+, improving client satisfaction scores by 25% and reducing campaign turnaround time by 35%.

Pentagon Communications Pvt Ltd.

Mar 2016 – Jun 2017

Client Services Director

Spearheaded 360° national campaigns for Bigbasket, contributing to 5 new city launches and 20% surge in monthly active users.
Developed GTM strategies for MyGubbi that increased brand visibility by 3x within 9 months.

Soktas India Pvt Ltd.

2011–2015

Chief - Brand Management

Drove rebranding and launch of Giza House, expanding market presence to 1000+ retail shops within 4+ years.
Optimized annual marketing budget of ₹15 Cr+, delivering 20% higher ROI on campaigns through better vendor negotiations and targeted ATL/BTL.

Earlier Roles (2000–2011)

R.K. SWAMY BBDO: Strategic planning for Wipro, Zuari Cement, Novotel
Central & Brand Factory: Drove National Marketing and ATL/BTL campaigns
Ogilvy & Mather: Managed HLL Annapurna, Allen Solly, 3M campaigns
J. Walter Thompson: Handled Levi's, Bosch, Jockey campaigns

Education

PGDBM (2 Yrs) - Advertising & Marketing

Wigan & Leigh College Distinction

B.Sc - Computer Science

The National College, Bangalore Second Division

References

Available on Request

Mr. Amitabh Narain - Ex-CEO, Leggiuno SpA | Fmr. President - Soktas
Mr. Nawaz Ahmed - CEO, 5n Consultants | Fmr. Media Head - RK Swamy
Mr. Sandeep Krishna - Deputy CTO, NeSL- National E-Governance Services Ltd.

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Pavanaram Iyengar

Marketing Strategist, Brand Whisperer & Digital Innovation Leader